L'Couture is a luxury activewear brand designed in Dubai focused on creating a community and empowering women to embrace a brighter, healthier, and more fulfilled lifestyle. Founded in 2019 by entrepreneur and fitness enthusiast, Lyndsay Doran, L'Couture is a product of both form and function, taking the pursuit of an active lifestyle from the gym to streets and beyond.

Guided by our design ethos to create beautifully constructed products with a nod to current trends, L'Couture aims to be at the forefront of effortless style, always presenting the consumer with an array of colors and fluid silhouettes that are brought to life by high-quality fabrics and detailing.

L'Couture is deeply inspired by the strength, confidence, and drive of women, powered by an all-female team in Dubai, our core principle is rooted in the opportunity to uplift and through our product, provide women with the opportunity to own their individuality, take control and be the best versions of themselves.

The very first L'Couture boutique will be opening in Dubai in Spring 2021, located close by the iconic Burj Al Arab.