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Serenity Seamless
New Year, New Perfectly- fine-as-you-are You
Let January be Yours
You’re probably already seeing a lot about “New Year. New You” and the “31 ways to feel bad about yourself while you haven’t even had the chance to change out of your Christmas pajamas. What do you say we let go of all that social comparison, arbitrary deadlines and just focus on loving you, wherever you are now!
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What the Critics Say
“A boutique so chic and elegant rivalling a five-star spa experience”
Harpers Bazaar
“supportive, eco-friendly fabrics with a second-skin feel”
Mojeh
"L’Couture pieces are a perfect fusion of style and functionality”
L’OFFICIEL
"Best padded bras for sweating in style”
Evening Standard
"material designed to enhance every shape and size”
Muse arabia
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About Us
Home-grown in Dubai, but international in our people and goals, we believe in empowering all women to look and feel good in their own skin.
We understand that every woman is different and that your body is unique. We never stop working to make sure you love the FIT you’re in, whether you’re going to the gym or grabbing lunch with the girls.
Our fabrics are custom made from the top Oekotex factories, so you can feel good about what you’re wearing, while looking amazing.
Welcome to our girl gang! x
Blog Posts
Let's talk about the new drop: All-Around Lounge
Our latest drop, All-Around Lounge, features fabulous street style looks combined with the softest fabric we could find. This gave birth to 4 effo...
The most inspirational and exciting week in July
Event season is back, bigger and better than ever! With back-to-back travels from LA to London and back to LA again, the LC team has done it again...
Miami Event
On the morning of the 10th of July, we had officially debuted our brand into the US with an intimate full-body workout session followed by a nutrit...
What Are Wellness Wednesdays And Why Do They Really Matter?
Last month, we launched our very first Wellness Wednesday event with the lovely Linda Chambers Cochrane led, or @Lichi_hybridsoul as she goes by on...
A FRESH NEW DROP: VITALITY
A FRESH NEW DROP: VITALITY Health and well-being comes from the state of being strong and active, and LC Vitality collection will make you feel ali...
L'COUTURE IN MOJEH
UAE-BASED L’COUTURE’S NEW ATHLEISURE COLLECTION WILL GET YOU BACK INTO THE GYM THIS MONTH If there’s two things we can definite...
L'COUTURE IN A&E
When she saw a gap in the market for quality activewear that is both stylish and functional, Lyndsay Doran decided to take things into her own ...
L'COUTURE IN VELVET
Staple Wardrobe Essentials from L’Couture – Dubai athleisure brand curates key pieces every woman should own Every woman’s wardrobe is based on ke...
L'Couture in Emirates Woman
How I got my job as... Founder of Dubai's stylish fitness clothing wear brand Welcome to EW‘s weekly series ‘How I got my job as…’ wh...
Lyndsay's Chunky Banana Pancake Recipe
Start the day right with a healthy, yummy and filling breakfast! Check out this recipe for the ultimate healthy pancakes. These are a favourite br...
LC LOUNGE IN GRAZIA MIDDLE EAST
L’COUTURE’S LOUNGEWEAR WILL CURE YOUR JANUARY BLUES Bundle up in super-soft sets this winter Loungewear has...
LC Cares - 'Tis The Season For Giving
At LC we love to give back, and there is no better time than the Holiday season to spread some joy – especially after a challenging year like 2020....
WOMEN WHO INSPIRE US
Welcome to WOMEN WHO INSPIRE US, a continuing series featuring women around the world that inspire us at L'Couture and we want to share their story...
Meet the Original LC Girl
L’Couture was founded in 2019 by the original LC Girl, Lyndsay Doran. Here’s your chance to to get to know the girl behind the brand. Hey Lyn...
We've rebranded!
We've rebranded! The same LC you know and love but with a fresh new look! Our eclectic new branding includes a chic new logo featuring sleek and c...
Introducing: Serenity Seamless
We are super excited to announce the launch of our new Serenity Seamless collection. The collection features smooth fabrics without seams for maxim...
L'COUTURE IN COSMOPOLITAN MIDDLE EAST
PSA: I am totally obsessed with this fitness brand L'Couture is the label everyone needs in their workout wardrobe ...
SKIN V2 IN GRAZIA MIDDLE EAST
L'COUTURE'S LATEST CAMPAIGN WANTS YOU TO UNLEASH YOUR INNER WARRIOR In the words of Beyonce, "Who run the world? Girls!" 24 NOVEMBER 2020BY ...
L'COUTURE SKIN V2 | JOIN THE GIRL GANG
We are super excited to announce the launch of our new collection, Skin V2 with an exciting and powerful campaign. Aligned with our core brand...
SERENITY SEAMLESS IN GRAZIA MIDDLE EAST
L'COUTURE'S ECO-FRIENDLY COLLECTION MAKES FOR A SEAMLESS TRANSITION FROM SOFA TO GYM Whether you run marathons or watch marathons, you'll love ...
Women's History Month at LC
Happy International Women’s Day and Women’s History Month Girls! With L’Couture being a female founded brand, powered by an all women dream team, w...
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